Engage Well

I spoke at the NHS innovation agency north west yesterday about using video in engagement. Here is a 2 minute summary of some of what I shared!

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Wake Up to Our Health Crisis

imgres.jpgIt’s all over our news today – our health is in a real mess, and this is our wake-up call moment – we really do need to take it seriously. It’s all very well us protesting about the under-funding and under-recruitment in our NHS (and we are right to do so), but we can no longer shy away from the burden our own health choices are planting on the NHS. I’m telling you, it’s a mess and we have to do something, because genuinely, if we don’t there won’t be an NHS left for our children or their children. We simply cannot afford for 80% of us aged 40-60 to be overweight, exercising too little or drinking too much alcohol. We cannot afford to be spending 1 in every 5 pounds in the NHS as a direct result of our lifestyles or 1 in every 11 pounds on diabetes.

 

http://www.bbc.co.uk/news/health-38402655

 

images.jpgDo you know who doesn’t care? The sugar giants – they don’t care – they are more than happy to keep our kids eating a bath-full of sugar every year, and they are more than happy to take the lovely tax breaks from our government and not even contribute to the cost our NHS picks up on their behalf. The Chocolate industry – they too are pretty happy that chocolate is no longer a luxury (people used to have it as a real treat) and that we are so willing to turn a blind eye to the fact that their empires are built on the slavery of children, whilst we fulfill our insatiable greed. Who else doesn’t care? The Alcohol industry – they do not care that every time you drink one pint of beer, you are eating the equivalent of 16 fingers of kit-kat in one go – so a night out with 4 pints is 64imgres.jpg fingers of kit-kat in one evening – think about it! And by the way, they don’t pay their fair share of tax either, and yet what they cost our country is far more than they contribute. ….Then let’s not even go there with the huge Pharmaceutical giants, who are rubbing their hands together at the thought of how many of us will be prescribed medication for blood pressure, cholesterol and diabetes over the next couple of decades, when we could all do without most of it, if we made some simple changes now! And what of the Fast Food outlets that cram our high streets with ill-health choices – who makes these decisions about town planning?!

 

imgres.pngSo, if these corporate giants don’t care, we should care – and maybe we haven’t until now, but it’s time we did!! And we should be pretty angry about the fact that successive governments have been on the side of greedy corporations, who are literally poisoning us. They have chosen, time and again, to support big business and the unaccountable growth of their money, above the wellbeing of their own people! And these companies have advertised the benefits of their delicacies, placed their products very carefully in collusion with the Supermarket giants and who are the fools who believed it all? That would be us! But we must not let our anger be a cause to blame someone else. We must fess up to our own weaknesses and vices, understand them and no longer let them rule us. We have been led right down the garden path of temptation, succumb to the the idea that we’re worth it and we can have whatever we want, without thinking of the consequences…..well…..now we’re at the tipping point. So let’s wake up!

 

If you could change one thing about your lifestyle heading into 2017, what would it be? In my next blog, I’ll give you some simple ideas of things you might want to think about – but no one can make the change for you. It is time for us to make some choices about what kind of legacy we want to leave for the future. The past has caught up with us, but we can determine a different kind of future, if we are willing to make the changes now! It won’t be easy, but if we adopt the spirit of 1945, it really is possible!

 

 

 

 

 

 

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